Tuesday, December 06, 2011

Patternspot.com - A New Selling Venue For E-Pattern Designers


I've been thinking about this for a few months now and finally decided last month to add some of my e-patterns to the Patternspot.com website. So now I am listed as a designer over there. If you'd like to check out my designer page please CLICK HERE.

I first noticed the Patternspot.com website this summer and thought it might be an interesting place to sell some of my e-patterns. However, when I first looked at it most of the e-patterns and categories were quilting related - not exactly dolls and other crafts. So, I filed it away as a website to check out some time in the future.

Well, sometime the first of October I was searching Facebook for craft groups and saw that a Facebook friend of mine (Lisa Fuller) had established a Patternspot.com group. So, I decided to check the website out once again. I was delighted to see that they were now carrying all sorts of crafts e-patterns and decided maybe I should become a designer and upload some of mine. I also decided to join the Facebook group, which I did.

Lisa has been a member of my Top Blogs By Crafters since last spring. She is an artist, crafter, designer, teacher, writer and communications manager for C&T Publishing. Lisa has a wonderful blog entitled Lisa Liza Lou at http://www.lisalizalou.blogspot.com.  Check it out.  She's an amazing artist.

In any event, C&T Publishing officially launched Patternspot.com in August as "an online marketplace for quilters, sewers, and crafters to instantly purchase and download their favorite project patterns from top designers. For the first time, thousands of ePatterns, representing a wide variety of styles and skill levels, from hundreds of different talented designers are all available together under one virtual roof."

Here's what their press release said:

C&T Publishing announces the launch of a new website, PatternSpot.com—an online marketplace for quilters, sewers, and crafters to instantly purchase and download their favorite project patterns from top designers.

For the first time, thousands of ePatterns, representing a wide variety of styles and skill levels, from hundreds of different talented designers are all available together under one virtual roof. This is exciting news for all fabric enthusiasts who want a shopping site with lots of diversity and inspiration, so they can get started quilting or sewing something right away, as soon as the notion strikes.

C&T’s Publisher, Amy Marson, is enthusiastic about this newest venture. “Our mission statement is ‘Innovate. Educate. Create.’ We live this goal every day by being on the forefront of industry trends and publishing platforms. PatternSpot.com allows people to get creative and learn something new at a moment’s notice. We also strive to make our operations as green as possible to reduce our carbon footprint. This new site offers our authors, shop owners, designers, and consumers the ability to buy and sell the latest and greatest sewing and quilting patterns in an environmentally friendly way.”

Susanne Woods, C&T’s Acquisitions Editor reflects on the site’s development. “It really began with customer demand. More and more designers are offering their patterns digitally and they want an online retailer to 'stock' their ePatterns. We identified a unique opportunity in the sewing and quilting community to create an open marketplace that removes the gatekeepers for both designers and shoppers. While Patternspot.com features many well-known designers with popular pattern lines, the most exciting aspect of this platform is the opportunity for lesser-known designers. The shoppers, not the retailers, get to decide what will become a best-selling pattern. We are providing a common sales floor where anyone with an original design can quickly upload their ePattern and sell to a worldwide audience.”

C&T has teams in place to provide customer service and technical support to all users, as well as robust marketing support for designers. For more details about the site and how it works, visit the Help Menu at PatternSpot.com.

So, the first of October I signed up as a designer and set-up my profile page.  If you'd like to see my profile page please CLICK HERE.

The 2nd week of October I decided to upload some of my e-patterns and, well, there was a little snag. My .PDF files wouldn't upload. I kept getting an error page. So, I sent Lisa a message via Facebook and she responded right away. She had her programmers start working on the problem and with a little testing here and there they had the issue resolved in no time. So, I started uploading some of my files.

I have to tell you that it is extremely easy to upload your .PDF files to Patternspot.com and very easy to set-up your e-pattern for sale. Probably the easiest of any e-pattern website I've seen or used to date.

From a customer perspective the HOME page is very consumer friendly and easy to navigate. There is a category navigation sidebar for easy e-pattern selection.

Right now there is a heavier concentration of quilting e-patterns, but over time this should broaden with the increase in other small business crafts designers to the website. There's a whole lot of artists, crafters and designers creating e-patterns on the net now and this should be a big PLUS for Patternspot.com.

There is a fee structure for designers and you need to weight the pros and cons of the costs involved which include a % sharing of any sales proceeds.

As a commercial publishing website they have the potential to reach a HUGE audience and this should be enticing to all the small business craft designers out there.

For now I've uploaded about 32 of my e-patterns. I'll let you know what happens.