Sunday, June 08, 2008

Tips From The Blogging Queen - Column 18 - Are Blogrolls Important?

Last month in my TFTBQ Column 17 our definition was "Blogrolls." This is a list of links or your blogs sidebar. They can be a manual list maintained by the blogger or a list provided by a "BlogRolling" service. Our question was -"Are Blogrolls Important?"

Given that there are hundreds of millions of blogs out there nowadays you have to wonder if your blog will get noticed.

For some of you your blog is a personal blog that you write for yourself and your family and/or friends. Getting noticed isn't paramount to you.

For others your blog is written in support of your online small business and helps to personalize you to your customers and keep your customers in touch with what's going on with your small business. Getting noticed is paramount to the survival of your online small business.

So, what do you do?

Well, just like your website you need links to help you get noticed and, most importantly, to help with search engine optimization. Search engines love blogs because they are filled with so much text. So, they crawl all over them and while doing so they follow the links from one blog to another. You want you blog to be one of those links.

It has been customary for bloggers for a long time to add the name and URL of other blogs that they like to the sidebar of their blogs. Bloggers just love to jump from one blog to another and the link on the sidebar provides the opportunity to easily do so. This also provides customers with the ability to check out other blogs as well.

So, how do you get linked with other blogs?

Well, just like with websites you can email other bloggers and ask if they'll exchange text links with you, join blog communities, join blog link exchanges, or join blog linking services like "Blogrolling."
Emailing other bloggers is a nice way to establish communication with other like minded bloggers and helps you with networking within your field of interest.

Blog communities are springing up all over the web and provide for a linking of blog URL's via their widgets. The widgets are small snippets of HTML code that you add to the sidebar of your blog and contain links back to other member's blogs, the bloggers avatar, etc. This is also another great way to network with other bloggers.

Blog link exchanges usually require their members to visit other members blogs in exchange for points. The more blogs you visit the more points you earn and they more often your blog is displayed for other bloggers to visit.

The blog linking service providers make linking easy by providing you with the ability to easily add the URL of a blog that you like to the sidebar of your blog. They do not, however, link your blog URL to the blog that you like. It's a one way link which according to some SEO experts is also good for search engine optimization.

Personally, I prefer an email exchange of links. I love to blog hop and if I find a blog that I like I will leave a comment so the blogger knows that I visited their blog. If I like their blog then I might add a link to their blog on the sidebar of my blog and I might ask them if they want to exchange links with me. If I like their blog and establish a relationship with them I may just refer someone to it.

Just like in the business world word of mouth is important. In the blogging world word of mouth is a text link on the sidebar. It says that the blogger likes your blog and is recommending it to their readers and/or customers.

Word of mouth is paramount for a small business and is why I prefer an email exchange of links over blog communities, blog link exchanges, and blog linking service providers. The latter three are very useful for exposure, but to me personalization, which is why you are blogging in the first place, is crucial. It doesn't get more personal than word of mouth.

So, the long and short of it is that blogrolls are very important for blog exposure. Which way you choose to blogroll is entirely up to you.

"Tips From the Blogging Queen" Column 18 Definition - "Dooced"
This is having lost a job because of entries posted to a blog.

 Be sure to tune in to my TFTBQ Column 19 "Will You Get Dooced?"

© 2008 - All Rights Reserved - Written By Linda Walsh of Linda Walsh Originals and Linda's Blog. Linda is a doll maker and doll pattern designer.

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