Last month in my TFTBQ Column 16 our definition was "Blistless or B-listless." This is what happens when a blogger doesn't care about posting and becomes apathetic about it. In other words - listless. Also know as "blogathy" which is characterized by lack of interest in your blog. Our question was - "Have You Become Blistless?"
Every blogger suffers from time to time with being a little bored with their blog and with writing articles. You might not have anything new to say or might get a version of writers block called "bloggers block." That's alright. Usually it will pass and usually it just requires stepping back from your blog for a bit.
The problem for a small business blogger is that by not posting frequently or taking too long of a break might result in lost readership. And, once the readership is lost, it is very hard to reclaim.
Lost readership can also translate into a loss of customers and potential business. For the small business blogger that isn't good.
So, what do you do if you're a small business blogger and a little tired of your blog. Well, you plan for the occasional blistless or blogathy periods and re-issue previous posts, stockpile some articles ahead of time, or post some re-cap articles.
What do I mean by this?
Well, you prepare for the blistless periods - which you are going to have - by writing generic articles that are not time or period sensitive that you can re-post later on. Or, you prepare by stockpiling articles ahead of time that can be posted when you're in a blistless period.
Both of these require a little planning and forethought as to what your article will be about. When writing re-post articles just give some thought as to being able to re-post this, say, in 6 months or next year and write with that in mind.
For the stockpile articles I have always found that when I'm in a "blogging" mode that I can write several articles ahead of time and save them to be released later on.
For the re-cap articles this is where having several different theme oriented blogs comes into play. All you have to do is post articles re-capping what's happening on your other blogs.
All three of the above will keep you posting during the blistless periods and keep your small business from suffering in readership and potential customers. Most importantly, don't worry. Your "blistless" or "blogathy" period will pass and you'll be blogging again to beat the band!
"Tips From the Blogging Queen" Column 17 Definition - "Blogroll"
This is a list of links or your blogs sidebar. They can be a manual list maintained by the blogger or a list provided by a "BlogRolling" service. Be sure to tune in to my TFTBQ Column 18 on "Are Blogrolls Important?"
Copyright © 2008 - All Rights Reserved - Written By Linda Walsh of Linda Walsh Originals, Linda Walsh Originals E-Patterns and Linda's Blog. Linda is a doll maker and doll pattern designer. http://lindawalshoriginals.com