Last month in my TFTBQ Column 9 our blog definition was "Blogophobia."
"Blogophobia" is a fear of blogging. So, my question to all of you is "Do You Have Blogophobia?"
I suspect some of you would answer "yes" to that question while others of you have already jumped on the "blogging wagon" and have written hundreds of posts already. If you are the latter you have no doubt found out that "blogging" can be contagious and one blogs begets another blog which begets another.
If you fall into the first group and are afraid of blogging I suspect it's because you are afraid that you have to be a professional writer to blog or you feel you don't have anything to say. I've got some good news for you. The beauty of blogs is that you don't have to be a professional writer to have a terrific blog. You don't have to be an expert on anything to have a terrific blog. And, more importantly, you have more to say about you and your business then you think.
If you are afraid of blogging because you think it's too time-consuming then you need to give it a try and see how quickly you can promote the latest news for your small business, today's sales items, current events and happenings for your business, the latest news for your field, or whatever you want to tell your customer, etc. It's as easy as pie and less time-consuming then traditional advertising methods, newsletters, or flyer's.
If you're still worried about not having anything to write about just think about all there is to know about you, your business, your field of interest, and things you would like your customers to know about your products.
Why would you want to do this? Quite simply - blogs generate exposure for your craft business. They can generate sales. They can tell your customers important things that you want them to know about your small business and are an exceptional advertising vehicle.
But, most importantly, they personalize you to your customer. Through your blog your customers get to know you. Personally, I like to do business with people I know and, I suspect, most people feel the same. Through your blog you become human to your customers. They start to learn about you and, hopefully, start to like you. If they like you then they are more likely to do business with you.
For a small business owner blogs can become crucial to sharing your ideas with your customers. Allowing them to share their ideas easily with you. Allowing them to comment on your ideas or articles directly on your blog. In essence, you're providing a forum for the exchange of ideas - yours and theirs.
So, do you need to be a professional writer? The answer is a resounding "no." Think about what you love and then write down what you're thinking. Or, think about your business and your products and write down what you want your customers to know. Or, provide your customers with a little research on your particular kind of products and their respective history. Give your customers some ideas and suggestions as to the best uses of your products. The possibilities are unlimited as to what you can write about especially when you are writing about your passion.
Just remember - there are no blog rules. There are no blog police. Your blog is just that. It's your blog. It can be whatever you want it to be whether it's about you or your small business. There are no right ways and wrong ways in the blogging community and you don't have to be a professional writer. In fact, the real charm of blogs is that they are so "personal" and so "human."
So, if you're afraid of blogging you shouldn't be. It's time to get over your "blogophobia", get your feet wet and join the "blogging" community.
"Tips From the Blogging Queen" Column 10 Definition -
"Blogiday" - Getting fed up with your blog and taking a holiday from blogging.
Be sure to tune in to my TFTBQ Column 11 on "Do You Need a Blogiday?"
Copyright © 2007 - All Rights Reserved - Written by Linda Walsh of Linda Walsh Originals, Linda Walsh Originals E-Patterns and Linda's Blog. Linda is a doll maker and doll pattern designer. http://lindawalshoriginals.com/