Last month in my TFTBQ Column 8 our blog definition was "Blogstipation."
"Blogstipation" is being unable to think of anything to blog about (i.e. writer's block for bloggers). So, my question this month is "Are You Blogstipated?"
I think there is a fear amongst small business owners thinking about creating a blog and new small business bloggers. They are both afraid that they will have to blog each and every day and aren't sure they would have anything to say. And, for the new bloggers sometimes when they try to write something for their blog they can't think of anything. They're "blogstipated!"
So, is that bad? If you can't find anything to say every day should that prevent you from creating a blog?
The answer to both is "Not at all!" When you've been blogging for awhile you begin to realize that you are going to have those "I just don't feel like blogging today!" days. And, THAT'S OKAY! You do not need to blog each and every day if you don't want to.
Blogs started out as "personal diaries" of a sort and some people, especially those keeping medical journals, etc. do blog each and every day. However, as a small business owner with a blog you don't need to blog each and every day. If you want to you can and if you don't want to - well, that's okay, too! If you only have something to post about once a week that's FINE!
Keep in mind that as a small business owner you're blogging to personalize yourself and your business to your customers. To get your customers excited about you and your products.
If you have something to tell them post about it. If not - don't worry about it. It is far better to post every so often - especially when you write about something that your readers can tell is "exciting" to you than to post about something that clearly bores you.
The negative to not posting every day or even every week is that the search engines love blog posts as it is FRESH content. This means that if you post every day or even every week your blog is more likely to be picked up in a search engine than a blog with monthly posts.
So, how can you avoid "blogstipation?" Well, I can tell you what I do. I have been blogging for awhile and have posted hundreds upon hundreds of posts. The way I avoid "blogstipation" is to only write when I'm in a "blogging" mode. When I am I try to write several posts and hold them in the cue to be posted over several days. That way I'm giving the search engines FRESH content and I'm not putting pressure on myself to write something each and every day.
Do you have to write lengthy articles? Absolutely not. They can be as small as you want them to be. There is no set measure for this. It's whatever you think will interest your readers and potential customers.
And, if you really are "blogstipated" and can't come up with anything to say and you've been blogging for awhile then post a summary with clickable links to some of the articles you may have written a few months to a year ago.
Or, update an old article that your newer readers and customers might like and re-post it with a current date. In other words, if you're really "blogstipated" and can't come up with anything - don't reinvent the wheel. Use some of what you've posted before.
Or, if you have several blogs tell your readers and customers what's happening on those blogs that might interest them.
There are all sorts of things you can do. The most important is - if you're "blogstipated" don't worry about it. It will pass. You'll be in a "blogging" mode again in no time.
"Tips From The Blogging Queen" Column 10 Definition -
"Blogophobia" - Fear of blogging.
Be sure to tune in to my TFTBQ Column 10 on "Do You Have Blogophobia?
Copyright © 2007 - All Rights Reserved - Written by Linda Walsh of Linda Walsh Originals, Linda Walsh Originals E-Patterns and Linda's Blog. Linda is a doll maker and doll pattern designer. http://lindawalshoriginals.com/