Sunday, March 18, 2007

Tips From The Blogging Queen - How To Incorporate "Keywords" Into Your Blog - Column 5

Last month in my TFTBQ Column 4 our blog definition was "keyword" which in blog definitions is a word or phrase that is used when searching for websites or blogs in the search engines or directories that explains the content of a website or blog article post.

So, the question this month is "How Do You Incorporate "Keywords" Into Your Blog Articles?"
If you have a website then I'm sure you are familiar with the term "keywords" in relationship to "meta tags" and search engines. A "Meta Tag" is a word or words (i.e. a keyword phrase) that you enter into defined meta tag fields or into your html code that describe the contents of that particular website page. Then when someone types that word or phrase of words into a search engine that particular page of your website will be included in their results.

Well, "keywords" are important for blog articles as well except there are no "meta tags" per se for you to use. What do you do?

Well, for blogs there are two ways to establish "keywords" for search engines. The first is in the use of "labels" and the second is in the actual text content of the article you are writing.

You could think of "labels" as "meta tags" except you attach them to every article in your blog versus a website page. Labels might also be called "categories", "tagwords", "keywords", etc. They are established by the blog service provider in their blog software and may be a word or words that you can add to an article to describe the contents of the article, or they may be categories that you can actually place your article into, or a combination of both.

If your blog service provider provides for the use of "labels" then it would be wise to use them for two reasons. The first and foremost is that they make it easier for your blog readers to find the articles in your blog that are of interest to them. Think of "labels" as an index of sorts. The second reason you should us them is that they provide one of the ways for the search engines to determine the content of your article.

However, if your blog service provider doesn't use labels all is not lost. You see, you can establish "labels" within the content of your article yourself.

How do you do this? By clever use of the words within your article.

Let's say you sell doll patterns and your blog is about your business, your products, and other information that you think may be of interest to your blog readers. Now, let's say that you want to write an article about one of your brand new doll patterns.

Well, first you would ask yourself if you wanted to buy this pattern and were going to search for it on the Internet what words would you key into your search engine? What words best describe your new pattern? Those words become your "keywords."

Then you would make sure that you included those "keywords" several times within the content of your article. If your blog service provider also provides for "labels" then you would make sure that you include those "keywords" as the labels, as well. By doing so. hopefully, you ensure that your article will be included within the search engine results for a particular keyword or keyword phrase.
Now let's say that you want to make sure that when your article is pulled up by the search engines that your reader knows who created the pattern and how they can purchase it. It doesn't do you any good if the article doesn't provide a clickable link back to your website or provide the reader with your companies name.

So, what do you do? Well, first you make sure that somewhere within the body of your article you mention your companies name, product name, and/or your companies byline. You don't want to turn the reader off by overdoing this so be judicious in the use of this within the body of your article.
Secondly, you can use what I like to call a "keyword signature" at the bottom of every article you post. You want to make sure that every single post contains a "Posted by" keyword signature of your name or your business name, a clickable link to your website, and maybe your company byline. By doing so you enhance the possibility that your article will be contained in the search results for a search of your companies name or byline. You also provide key information on your business to your blog reader in every article posted.

So, are "keywords" important for every article you post? Absolutely.


Well, the answer is simple: By including "keywords" in the content of your blog and as "labels" you will, hopefully, ensure that the search engines find your blog article. By doing so, hopefully, the customer finds you and your business.

"Tips From The Blogging Queen" Column 5 Definition -
"Ping" - A feature in software to automatically notify RSS readers, search engines, and subscribers when new posts or comments have been published on a blog. Can be manually triggered by a blog owner using a ping service. Or, can be an indicator within the blog software that is turned "on" for automatic notification to the ping servers.

Be sure to tune in to my TFTBQ Column 6 on "Are You Pinging?"

Copyright © 2007 - All Rights Reserved - Written By Linda Walsh of Linda Walsh Originals and Linda's Blog. Linda is a doll maker and doll pattern designer.

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