Saturday, January 20, 2007

Why Would a Small Business Doll Pattern Designer Want To Sell E-Patterns?

I'm a doll maker and pattern designer and I love selling E-patterns. "Why would a small business doll pattern designer want to sell E-Patterns?" you might ask. Well, there are several reasons.

For the small business designer the first and foremost is cost. E-patterns cost less to produce and, therefore, can be sold for less. Plus, the product is created once and then can be sold over, and over, and over again. It's a win, win situation for the customer and the designer.

The third and fourth reasons are that customers love them. They can get them sooner then a print pattern mailed through the post office as they are emailed or instantly downloaded (i,e, instant downliad e-patterns)by the customers after they have paid. Also, cost wise for customers they are a LOT cheaper then print patterns.

What does this mean for the small business designer? Well, hopefully, more sales.

Why else? Here's reasons #5,#6, and #7. They are so much easier for their customers to store as they can be saved to their customers computer hard drives. Their customers never have to worry about tearing pattern tissue and destroying the pattern as they can be printed and reprinted over and over. Also, since they're in .PDF format the pattern pieces can be reduced and enlarged.

What does this mean for the small business designer? Once again, hopefully, more sales.

Any other reasons? Sure. Here's reason #8, #9 and #10. For the doll pattern designer its means no inventory. No need to have facilities to store copies of print patterns. No need to print hundreds of doll pattern copies which means no printing costs. Which all gets you back to reason #1. More profit. For the small business designer that is paramount to whether or not they can remain in business.

So, if you are a small business doll pattern designer and haven't thought about E-Patterns - you should. In my opinion, they are the way of the future!

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