Pinterest Is A Win-Win For Small Business Crafters!

I know I'm always telling you that I need help.

Well, this time I definitely need help!

You see - I have become a "pinning" addict.

Now, if you're wondering what "pinning" is I have to tell you that it's not a new craft that I just learned.

It's an addictive, popular, fast growing internet activity - a "visual" pin-board. One which seems to have control over me the last few days as I just cannot stop "pinning."

If you're wondering what in the world has grabbed a hold of me it's a website called "Pinterest" (http://pinterest.com).

What exactly does this website do?

Well, according to their Facebook page: "Pinterest is an online pinboard to organize and share your inspirations! Pin your favorite images and videos from anywhere. Discover new things hand-picked by people who share your interests."

According to their About page: "Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite."

Their mission statement is: "Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests."

If you still don't know what this is just take a look at my LWOriginals Pinterest page, which is shown below.

So far I have created 30 boards with 520 pins and, if you know me, I'm sure you know there will be plenty more before I'm done.

I've created different boards for all sorts of things I like, such as: some of my handmade Victorian dolls (of course), my cross-stitch projects that I'm very proud of, patterns and tutorials from "The Best Free Craft Articles" that I love, some of my e-patterns, creative embroidery I'd love to try (if I had a few spare moments), my favorite art doll artists, some of the best blogs from "Top Blogs By Crafters", some of my patterns and e-patterns, quilt things I'd like to make, craft books worth reading that I've reviewed on the "Book Review Corner", felt things I love and would like to create, fun paper crafts, mixed media, items I wish I could paint, sewing ideas and notions, etc.

So, why would I spend so much time on this?

Well, with everything I've done above I've been able to not only promote myself, but to promote some of the artist and crafters who are members of or who have contributed free content to some of my blogs/websites.  Things that interest me and which I love.

In essence, "pinning" is a win-win for a small business crafter. It's a fabulous way to present a visual image to a vast audience whose distribution capabilities are endless.

In just a few days I already have 60+ followers and each of my boards have 100 or more followers with individual pins having multiple re-pins or "likes."

Members of Pinterest can follow all your boards, follow some of your boards, re-pin something they liked of yours to their boards, or "like" your pin. So something you pin can have a cascading effect and end up on countless pinboards.

And, here's the best part, and why it's a win-win for a small crafter - the pins carry the URL of the website they were pinned from. So, if someone clicks on a picture of something on one of your boards the URL connected to that image is the webpage where the image was found.

This is accomplished by adding a "Pin It" button to the bookmarks bar of your browser. That way when you're browsing the web and you find things that you like or that are of interest to you can just click the "Pin It" button on your browser and then add the image to one of your pin boards.

You can further promote your products by adding a “Pin It” button to your the product pages of your website. If you have a selling blog you can add a "Pin It" button to each of your blog product posts. This will allow blog readers or customers to pin the products of yours that they like to their boards.

You can also add a "Follow Me on Pinterest" button to the home page of your website or sidebar of your blog. Mine is in the upper right hand corner of my blog and is also shown below:





If you choose to follow other members boards or some of their boards then you can browse through the latest pins of the members you follow, go to their pages and browse through all their boards, browse through "everything" on "Pinterest" by category, browse the most popular pins, videos, or gifts.

What's really great about Pinterest for me is that it's quiet. In that I mean that I can go to Pinterest and browse at my leisure. Unlike Facebook, their is no date or time stamp.  There is no pressure to comment on friends posts or activities. No one knows if its been a few days, a few hours, or even a few minutes since I've visited or not. I can pin away at my leisure, make a comment on something I like if I want to, re-pin something for further reference, or just browse through beautiful eye candy. It's a simple website that is extremely easy to use and I hope it stays that way as it gains in popularity.

If you're thinking you can just set-up boards to promote yourself - well, you'd be missing the point of "Pinterest" which is to share the things you love and in doing so share a bit about yourself. According to them: Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.

Pinterest is a great tool for small business crafters because it allows you to quickly show the things you've created that you're the proudest of and allows potential blog readers or customers to see what interests you.  That way they get to know more about you, your likes, and your passions.

Plus, if you add the "Pin It" button to your product pages then anyone who likes your product can "Pin It" to one of their boards and if others like it they can re-pin it.  Talk about a great way to easily promote your products.

Right now if you want to become a member of Pinterest you have to request an invite by clicking the link on their home page or ask an existing member to invite you.

If you become a member, don't be surprised if you can't stop pinning either!


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